7ph Privacy
Policy

01Introduction

7ph ("7ph," "we," "us," or "our") operates the online gaming platform accessible at 7ph.lat. In the course of providing our services to Filipino players, we collect and process personal data as a necessary part of account management, payment processing, identity verification, regulatory compliance, customer support, and platform improvement.

We recognize that personal data belongs to the individuals it describes — our players. This Privacy Policy is written to be clear and direct about what data we hold and why, so that every 7ph player can make informed decisions about their information. The Philippine Data Privacy Act gives you specific, enforceable rights over your personal data, and this Policy explains how to exercise those rights with us.

This Policy is incorporated into and forms part of the 7ph Terms & Conditions. Defined terms used herein have the same meanings as in the Terms & Conditions unless otherwise stated.

02Data Controller

For the purposes of the Data Privacy Act of 2012 and this Privacy Policy, the data controller responsible for your personal data is:

As the data controller, 7ph determines the purposes and means of processing your personal data. Where 7ph engages third-party service providers — such as payment processors, game providers, or technology vendors — those parties act as data processors under written agreements that require them to process your data only on 7ph's documented instructions and in compliance with applicable data protection law.

03Personal Data We Collect

7ph collects personal data in the following categories. The specific data collected depends on the features and services you use.

04How We Collect Your Data

7ph collects personal data through the following means:

• Direct collection: Information you provide during account registration, KYC document upload, deposit and withdrawal requests, customer support interactions, and responsible gaming tool configuration;
• Automated collection: Technical data automatically generated when you access the 7ph platform, including IP addresses, device identifiers, session data, and browser characteristics collected via server logs and standard web analytics technologies;
• Payment providers: Transaction confirmation data shared by GCash, Maya, BPI, BDO, Metrobank, and other payment partners in connection with deposits and withdrawals processed through their platforms;
• Game providers: Game round outcome data, session duration records, and technical event logs provided by 7ph's certified game suppliers to facilitate dispute resolution and regulatory reporting;
• Identity verification services: Document authenticity and match results provided by third-party KYC verification technology partners engaged to assist with the identity verification process.

05Legal Basis for Processing

Under the Data Privacy Act of 2012, 7ph processes your personal data on the following legal grounds:

1. Contractual necessity: Processing required to perform the contract between 7ph and you as a registered Player — including account management, payment processing, and the delivery of gaming services;
2. Legal obligation: Processing necessary for 7ph to comply with applicable Philippine laws and regulatory requirements — including PAGCOR-related compliance obligations, Anti-Money Laundering Act (AMLA) reporting, and tax record-keeping;
3. Legitimate interests: Processing carried out for 7ph's legitimate business interests where those interests are not overridden by your data protection rights — including platform security, fraud prevention, abuse detection, and service improvement through aggregate analytics;
4. Consent: For processing activities not covered by the above grounds, 7ph will seek your explicit, informed consent. Where consent is the basis, you retain the right to withdraw it at any time without affecting the lawfulness of processing conducted prior to withdrawal.

06How We Use Your Personal Data

7ph uses collected personal data for the following purposes:

• Creating, verifying, and maintaining your 7ph Account;
• Verifying your identity and age (21+ requirement) as mandated under PAGCOR guidelines and 7ph's Terms & Conditions;
• Processing your deposits and withdrawals via GCash, Maya, and other supported Philippine payment methods;
• Delivering real-money gaming services, including live dealer tables, slot games, sports betting, bingo, and other platform features;
• Fulfilling Anti-Money Laundering Act (AMLA) obligations, including customer due diligence and transaction monitoring;
• Providing Responsible Gaming Tools — including deposit limit enforcement, session alerts, loss limit tracking, and self-exclusion — and monitoring for indicators of problem gambling behavior;
• Responding to customer support inquiries and resolving disputes;
• Detecting, investigating, and preventing fraud, account takeover, bonus abuse, and other prohibited conduct;
• Sending account-related notifications, including deposit confirmations, OTP messages, and security alerts — these are operational communications and are not marketing;
• Improving platform performance, user experience, and game offering through aggregate, anonymized usage analytics;
• Complying with court orders, regulatory directives, and lawful requests from Philippine law enforcement agencies.

07Data Sharing & Third-Party Processors

7ph shares personal data only where necessary for the operation of the platform or as required by law. The categories of recipients are as follows:

• Payment service providers (GCash, Maya, GrabPay, BPI, BDO, Metrobank, and others): Receive transaction data necessary to process your deposits and withdrawals. These providers process data under their own privacy policies and Philippine BSP regulations;
• Game content providers (Pragmatic Play, PG Soft, and other certified suppliers): Receive session identifiers and game event data necessary to deliver games, record outcomes, and resolve technical disputes;
• KYC and identity verification technology partners: Receive government ID images and biometric reference data solely for the purpose of verifying identity documents submitted by Players during the KYC process;
• Cloud infrastructure and hosting providers: Store platform data in secured data center environments under contractual data processing agreements that prohibit secondary use;
• Regulatory bodies and law enforcement: Philippine regulatory authorities (including PAGCOR-context regulators), AMLC (Anti-Money Laundering Council), and law enforcement agencies, where disclosure is required by law or pursuant to a valid court order or official request.

All third-party data processors engaged by 7ph are required by contract to implement appropriate technical and organizational data security measures, to process data only on documented instructions from 7ph, and to comply with the Data Privacy Act of 2012.

08Cookies & Similar Technologies

7ph uses cookies and similar web tracking technologies on the 7ph.lat platform. These technologies serve the following functions:

• Strictly necessary cookies: Required for the platform to function. These maintain your login session, enforce responsible gaming limit settings, and support platform security functions. They cannot be disabled without disrupting the service;
• Functional cookies: Remember your preferences such as language settings and game lobby display configuration to improve your experience across sessions;
• Analytics cookies: Collect aggregated, anonymized information about how players navigate the platform — which sections are visited, where sessions end, and how features are used. This data helps 7ph improve the platform experience;
• Security and fraud-detection technologies: Device fingerprinting and behavioral signals used to detect unauthorized account access, multi-accounting, and other fraudulent activity.

Non-essential cookies may be managed through your browser settings. Disabling cookies classified as strictly necessary will impair or prevent your ability to use the 7ph platform, including maintaining a logged-in session.

09Data Retention

7ph retains personal data for as long as is necessary for the purposes described in this Privacy Policy, and as required by applicable Philippine law and regulatory obligations. The following retention guidelines apply:

• Active Account data: Retained for the duration of your Account's existence on the 7ph platform plus applicable post-closure retention periods;
• KYC and identity documents: Retained for a minimum of five (5) years following account closure, in compliance with AMLA record-keeping requirements;
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction, in accordance with applicable financial reporting regulations;
• Customer support communications: Retained for a minimum of two (2) years from the date of the last interaction, or longer where a dispute remains unresolved;
• Game and betting history: Retained for a minimum of three (3) years for dispute resolution and audit purposes;
• Self-exclusion records: Retained for the duration of the exclusion period plus a minimum of five (5) years post-expiry to support re-exclusion requests and regulatory compliance.

When data is no longer required for a legitimate purpose or legal obligation, 7ph implements secure deletion or anonymization processes to ensure the data cannot be reconstructed or re-identified.

10Data Security

7ph implements technical and organizational security measures commensurate with the sensitivity of the personal data processed and the risks associated with the 7ph platform environment. Measures in place include:

• TLS/SSL encryption for all data transmitted between your device and the 7ph platform;
• Encryption at rest for sensitive data categories, including identity documents and financial records;
• Multi-factor authentication (OTP-based) for account access, optional for Players and enforced for all internal administrative access;
• Role-based access controls limiting internal data access to personnel with a documented operational need;
• Continuous security monitoring and intrusion detection on platform infrastructure;
• Regular vulnerability assessments and security testing of the platform;
• Documented incident response procedures, including breach notification protocols compliant with NPC (National Privacy Commission) requirements.

11Your Data Subject Rights

Under the Data Privacy Act of 2012 and its Implementing Rules and Regulations, you have the following rights in relation to your personal data held by 7ph:

To exercise any of the above rights, contact 7ph by emailing [email protected] or via the live chat feature within the 7ph platform (login required). 7ph will acknowledge your request within five (5) business days and will respond substantively within fifteen (15) business days, or within such period as permitted by the DPA.

Certain rights are subject to limitations — for example, erasure requests may be declined where 7ph has a legal obligation to retain the data (such as AMLA record-keeping requirements). Where a limitation applies, 7ph will explain the specific reason in writing.

12Minors & Age Restriction

If you are a parent or guardian and believe that a person under the age of 21 has created an account on 7ph, please contact 7ph immediately via [email protected]. We will investigate and take appropriate action, including account closure and data deletion, within 48 hours of receiving a verified report.

13Cross-Border Data Transfers

Some of 7ph's third-party service providers — including game content providers and cloud infrastructure partners — may be located outside the Republic of the Philippines. Where personal data is transferred outside the Philippines, 7ph ensures that appropriate safeguards are in place as required by the Data Privacy Act of 2012 and the rules of the National Privacy Commission.

Safeguards for cross-border transfers include, as applicable:

• Contractual data processing agreements incorporating the NPC's standard data transfer clauses;
• Transfers to jurisdictions that provide adequate levels of data protection as recognized by the NPC;
• Binding corporate rules or equivalent protections where transfers occur within a corporate group.

7ph does not transfer personal data to jurisdictions or recipients that cannot provide legally recognized adequate protection for that data. For details about specific cross-border transfers affecting your data, contact 7ph at [email protected].

14Updates to This Privacy Policy

7ph reviews this Privacy Policy periodically and may update it to reflect changes in platform features, applicable law, or data processing practices. When material changes are made, 7ph will notify registered Players through one or more of the following channels: a prominent notice on the 7ph website, an in-account notification upon next login, or direct communication to the mobile number or email address associated with the Account.

The "Effective Date" and "Last Updated" fields at the top of this Policy reflect the date on which the current version came into effect. Continued use of the 7ph platform after the effective date of an updated Privacy Policy constitutes your acknowledgment of the revised terms.

Previous versions of the Privacy Policy are available on request by contacting 7ph support. If you disagree with material changes to this Policy, you may close your Account by contacting support as described in the Terms & Conditions.

15Contact & Data Protection Inquiries

For all data protection inquiries, subject access requests, rectification requests, erasure requests, or complaints regarding 7ph's processing of your personal data, please contact us through the following channels:

If you are not satisfied with 7ph's response to a data privacy complaint, you have the right to escalate your complaint to the National Privacy Commission (NPC) of the Philippines, which is the government body responsible for administering and enforcing the Data Privacy Act of 2012. Information about the NPC and the complaint process is publicly available on the NPC's official Philippine government website.

For responsible gaming inquiries and account self-exclusion requests, please also visit our Responsible Gaming page, which contains additional resources and direct access to 7ph's self-exclusion tools.